top of page

Variable Cost Margin

Purpose -

Tracks the contribution of sales after covering variable costs.

Operational Definition -

Revenue−Total Variable Costs

Type of Metrics -

KPI

Function -

Finance

Associate Function -

Finance

Desired Trend -

Higher the better

Recommended Frequency - 

Monthly

External References -

https://www.haveignition.com/kpis-for-marketing/kpis-for-marketing-variable-cost-ratio

Comments
Share Your ThoughtsBe the first to write a comment.
bottom of page