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Time-to-Market Efficiency

Purpose -

Measures the speed of bringing new products to market, reflecting agility and responsiveness.

Operational Definition -

(Total Time from Product Concept to Market Launch)

Type of Metrics -

Business Outcome

Function -

Product Development

Associate Function -

Product Development

Desired Trend -

Lower the better

Recommended Frequency - 

Quarterly

External References -

https://www.atlassian.com/agile/product-management/product-management-kpis

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