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Promotions

Purpose -

Measures the impact of promotional activities on demand.

Operational Definition -

(Total Sales During Promotion / Total Sales) * 100

Type of Metrics -

Driver

Function -

Planning - Demand

Associate Function -

Planning - Demand

Desired Trend -

Informational

Recommended Frequency - 

Monthly

External References -

https://www.anaplan.com/blog/demand-planning-fundamentals-and-futures/

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