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Market Trends / External Factors

Purpose -

Identifies external factors influencing demand planning.

Operational Definition -

Qualitative Assessment- (Sales During Market Event/Total Sales)*100

Type of Metrics -

Driver

Function -

Planning - Demand

Associate Function -

Planning - Demand

Desired Trend -

Informational

Recommended Frequency - 

Quarterly

External References -

https://www.ibm.com/topics/demand-planning

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